Posts tagged with 'radio advertisement'

It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.

During the National Association of Broadcasters convention last week in Las Vegas—which brought together 94,000 attendees from 161 countries and 1,800+ exhibitors—station streaming has become a given. Add proprietary websites and social media, and the likes of mobile apps, smart speaker skills, podcasting, ROI and geo-fencing.

Indeed, all of this dizzying change is, in fact, prompting broadcasters to reimagine what business they’re in, Entercom senior VP, Corporate Business Development Tim Murph
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It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines. The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.

At the Wednesday NAB Show session, “Maximizing Smart Devices and Mobile Apps for Radio,” executives from Beasley Media Group and Hubbard Radio shared their efforts to stay ahead of the curve.

Steve Meyers, Executive VP of Digital for Beasley, explained that his company has made the leap to a new mobile app platform for each of the company’s 63 stations in 15 markets, with a focus on next-generation features—which he admits continue to evolve. The media company began the design phase six years ago, working with jācappps.

Recognizing that more than 70% of its audien
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